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NEWS FROM THE CBCA BOARD: Evergreen Merchandise

Fri, 13 Oct 2017

Work is underway on the business planning for a new evergreen merchandise strategy.

 CBCA holds the original images for Book Week themes and they are stored at the National Centre for Australian Children’s Literature in Canberra.

Elements of some of these artworks will be used to produce a range of promotional items (such as greeting cards and tote bags) in consultation with the creators.

We believe this represents a wonderful opportunity to share these beautiful illustrations with a broader audience while also providing the CBCA with an additional income stream with which to continue our work in promoting Australian children’s literature.

 More details about the National Board here.


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